The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.
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What's in Store
POPAI SA has embarked on a journey to create the largest online gallery of POP images in South Africa. To achieve this we have gained permission from various retailers to, on a monthly basis, go into the store environment and take unbiased pictures of what retail marketing has been placed at that time.
We commenced the process in July 2012 and will be updating the database on a monthly basis. Our goal is to add in the region of 300 in store images per month and continually provide our members with examples of the latest and best displays.
View here our database of images
Galleries are for MEMBERS ONLY, please ensure that you are logged in.
Emerging Market Immersion Experience
Understanding the Emerging Market is vital for every company in South Africa.
With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.
The Emerging Market has been well documented and researched but POPAI provides you with an invaluable opportunity to gain insight into the lesser known area of this markets unique relationship with retail.
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Become a POPAI Member!
POPAI Members benefit from a range of activities such as:
- Retailer & Brand Forums
- Marketing at Retail Conferences
Technical Seminars &
- Awards ceremony to recognize excellence within the industry
- The largest online archive of retail marketing research studies, industry presentations and guides in the world
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