The POPAI South African Marketing at Retail 2017 Awards recognise excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

January ended on a high note for POPAI shop! in South Africa with the annual, highly prestigious Retail at Marketing Awards held recently at The Maslow in Sandton. These awards recognise brands and agencies who excel in the retail and shopper engagement spaces. POPAI and it’s members also place emphasises on innovation, best practice as well as delivering the ultimate creativity.


For more on the 2017 Awards :

Don't miss out be part of the 2018 POPAI South African Marketing at Retail Awards.

To sponsor the 2018 POPAI South African Marketing at Retail Awards contact us on 

086 177 6724 or email us at





What's in Store

POPAI SA has embarked on a journey to create the largest online gallery of POP images in South Africa. To achieve this we have gained permission from various retailers to, on a monthly basis, go into the store environment and take unbiased pictures of what retail marketing has been placed at that time.

We commenced the process in July 2012 and will be updating the database on a monthly basis. Our goal is to add in the region of 300 in store images per month and continually provide our members with examples of the latest and best displays.

View here our database of images

  • Galleries are for MEMBERS ONLY, please ensure that you are logged in.



Emerging Market Immersion Experience

Understanding the Emerging Market is vital for every company in South Africa.

With POPAI you can gain first hand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.

The Emerging Market has been well documented and researched but POPAI provides you with an invaluable opportunity to gain insight into the lesser known area of this markets unique relationship with retail.

Read more about this event

Find out more about our events

POPAI Members

Become a POPAI Member! 

POPAI Members benefit from a range of activities such as:

  • Retailer & Brand Forums
  • Marketing at Retail Conferences
  • Technical Seminars &
    E-learning courses
  • Awards ceremony to recognize excellence within the industry
  • The largest online archive of retail marketing research studies, industry presentations and guides in the world

Find more about the benefits of becoming a member



Follow us on Twitter: 

Follow us on LinkedIn:

POPAI Marketing at Retail Conference 
POPAI Marketing at Retail Conference 
What's in Store