POPAI (Point of Purchase Advertising International), is the global association for Marketing at Retail. Founded in 1936, POPAI comprises 20 chapters and more than 1300 members internationally.
POPAI is dedicated to promoting marketing at retail as a powerful advertising medium being integrated into the strategic marketing mix, as retail programs deliver a combination of brand messaging and information at the critical moment of the consumer purchase decision.
POPAI has five strategic goals:
| • | Research |
| • | Education |
| • | Advocacy |
| • | Application of technology |
| • | Globalisation |
POPAI South Africa launched its chapter in 2007 and since gained a diverse membership which includes brands, retailers, agencies and service providers.
Our members benefit from a range of activities such as:
- Master Classes
- Monthly newsletters related to global industry news
- Networking opportunities
- Industry research
- Yearly conference
- Awards ceremony to recognise excellence within the industry
- As a corporate member all your executives will be given direct access to a vast amount of research, information, materials, case studies and best practice examples from the US and other chapters around the world including direct access to www.popai.com
Why should you join?
Our members benefit from a range of activities such as:
- Master Classes
- Monthly newsletters related to global industry news
- Networking opportunities
- Industry research
- Yearly conference
- Awards ceremony to recognise excellence within the industry
- As a corporate member all your executives will be given direct access to a vast amount of research, information, materials, case studies and best practice examples from the US and other chapters around the world including direct access to www.popai.com
- You will have full access to the POPAI South Africa Members Area where you will be able to downloaded the latests research information, ‘How to guides’ and other relevant members information. (see screen shot below)
(Members Area)
Membership Options
Membership is at a corporate level and all executives have access to the benefits offered.
Annual membership fees are based on a turnover-related sliding scale as follows:
- Up to R25 million R5000 plus VAT
- R25 – R100 million R10 000 plus VAT
- R100 million plus R15 000 plus VAT
Application Form
POPAI SA Programme 2010
Upcoming Events:
26th August 2010 (Johannesburg)
Technical Seminar: Plastics
22nd September 2010 (Johannesburg)
Captains of Industry Breakfast
20th October 2010 (Johannesburg)
4th Annual Marketing at Retail Conference
17th November 2010 (Cape Town)
Technical Seminar: Interactive & Digital Media
Past Events:
- Innovations at Marketing at Retail Master Class, 19 May 2010- Cape Town
- Innovations at Marketing at Retail Master Class, 1 June 2010 – Johannesburg
- Digital and Mobile at-Retail, 24 Feb 2009
- Shopper Insights Workshop – 12 May 2009
- OTC Pharmaceutical Marketing Workshop – 12 Aug ‘09
- POPAI SA Annual Conference – 10 Sept ‘09
Green Initiative:
- In association with POPAI UK, we will launch a Green consultative programme including a Green Quick Wins workshop. The objective is to establish guidelines in the marketing at retail area, leading to an accreditation process.
Research
- Monthly POP Pulse – 2010
- Trend Study showing changing POP priorities ’09 versus ’08 – March ‘09
- POP Annual Spend Survey in SA – March ‘09
- The annual Marketing at Retail Spend and Trends study indicating preference swings 2010 compared to 2009.
- The 2010 Marketing at Retail Spend and Trend Study report will be distributed to members by middle November and similarly the 2011 report by mid November 2011.
