POPAI SA Programme 2010

Upcoming Events:

22nd September 2010 (Johannesburg)
Captains of Industry Breakfast

20th October 2010 (Johannesburg)
4th Annual Marketing at Retail Conference

17th November 2010 (Cape Town)
Technical Seminar: Interactive & Digital Media

Past Events:

• Innovations at Marketing at Retail Master Class, 19 May 2010- Cape Town
• Innovations at Marketing at Retail Master Class, 1 June 2010 – Johannesburg
• Digital and Mobile at-Retail, 24 Feb 2009
• Shopper Insights Workshop – 12 May 2009
• OTC Pharmaceutical Marketing Workshop – 12 Aug ‘09
• POPAI SA Annual Conference – 10 Sept ‘09

Green Initiative:

• In association with POPAI UK, we will launch a Green consultative programme including a Green Quick Wins workshop. The objective is to establish guidelines in the marketing at retail area, leading to an accreditation process.

Research

• Monthly POP Pulse – 2010
• Trend Study showing changing POP priorities ’09 versus ’08 – March ‘09
• POP Annual Spend Survey in SA – March ‘09
• The annual Marketing at Retail Spend and Trends study indicating preference swings 2010 compared to 2009.
• The 2010 Marketing at Retail Spend and Trend Study report will be distributed to members by middle November and similarly the 2011 report by mid November 2011.