About Us

POPAI South Africa has been in existence for over 10 years, with great levels of success.


What is Point of Purchase International /Shop! Association

POPAI SA is a not-for-profit trade association – part of the only global trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.We organize industry seminars, awards and a variety of immersion experiences to benefit our members who include leading South African retailers, brands, agencies and manufacturers.

Market Dynamics Changed:

 A new ecosystem was key to ensure we add more value

During the course of 2016, POPAI Global took the decision to merge with the Association for Retail Environments (A.R.E) and have re-branded to become SHOP! Association- the trade association dedicated to enhancing retail experiences.
As part of the re-branding exercise, all global POPAI chapters were given the option to totally re-brand to become a SHOP! Association Chapter, leveraging the local and global insights, capabilities, education platforms and best practices in shopper and retail marketing  of the combined associations. This is a shift towards Excellence in Shopper Experiences!



POPAI’s five strategic goals

Within these five strategic goals POPAI has different objectives:

POPAI pursues…
  • to promote the importance of P-O-P advertising in the total marketing mix
  • to improve levels of education in the industry
  • to develop and encourage high standards practice
  • to represent industry views
  • to promote a better understanding of the medium
  • to provide an opportunity to exchange ideas and experiences
  • to conduct research for more effective strategy.


Become a POPAI Member! 

POPAI Members benefit from a range of activities such as:
  • Retailer & Brand Forums
  • Annual POPAI Conference
  • Emerging Market Conference
  • Technical Seminars & E-learning courses
  • Monthly newsletters related to global industry news
  • Awards ceremony to recognize excellence within the industry
  • Emerging Market and the C–Store Shopper & MAR Research
  • Free participation at the Green Project.Goal of the Green Project is to reduce the environmental impact of P-O-P across the entire industry by meetings where roles and responsibilities of all involved members will be discussed and milestones agreed.
  • The largest online archive of retail marketing research studies, industry presentations and guides in the world
Find more about the benefits of becoming a member.

Join POPAI now!


Contact Us

To find out more about our membership, events, services and awards. 

General Enquiries
Email: info@popai.co.za
Tel: 0861 7 POPAI - 0861 7 76724

Business Manager of POPAI South Africa
Jo Tshabalala
Email: jo@popai.co.za 

Executive Director
Grant Wood
Email: grant@popai.co.za

Follow us on Twitter @PopaiSA and Linkedin POPAI SA




POPAI is an Association not for gain and the success of our Chapter relies heavily on the very kind support of our members and sponsors.

 Our partners contribute more than just money. They contribute their ideas, volunteer power, in-kind support and so much more 

Thank you for helping us achieve excellence in the Retail environment.