Education & Training

The Sky’s the Limit…

The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences. This extensive and intense certification program encompasses the strategic and tactical aspects of being a supplier to the retail industry to give participants a competitive edge.



As the trade association focused on enhancing retail environments and experiences, Shop! is committed to providing relevant, high quality, career-enhancing professional development programs that directly address the specific needs of our industry.

Although the career paths may be diverse - ranging from sales to purchasing, store planning, shopper marketing and more—a foundational knowledge of the way our industry works is essential to each.

Successful completion of the MaRC credentialing process demonstrates understanding of all phases of the Shop! Value Cycle, which outlines the full spectrum of activities that drive shopper purchases at retail.


The Certification Process

Register for the MaRC Program

  • Register for the MaRC program
  • After you register, you must wait six weeks before taking the exam.

Purchase the Exam Prep book

  • Purchase and download the official program text, MaRC Examination Prep.
  • The textbook is delivered electronically. Upon purchasing the book you’ll receive an email with the instructions for downloading and opening the book.


About the Exam

The MaRC certification exam includes 100 questions based on the content of the 2017 edition MaRC Exam Prep book. The Exam Content Outline is distributed equally among five domains of Research, Design, Build, Market, and Evaluate. Candidates must achieve an overall score of 80% or higher to pass the exam and achieve the MaRC certification.

The exam is closed-book and two-hours in length. The exam is delivered and proctored online by Shop! vendors QuestionMark and ProctorFree. Once you’ve registered for the exam and confirmed your exam window dates with Shop!, you may login to the ProctorFree system to take your exam at any time during your assigned exam window. Your computer must meet ProctorFree’s “system check” requirements, including an onboard camera and microphone.

For more information about the online exam session regulations and requirements, please download the document, “Taking your MaRC Exam.

For more info on our MaRC Course Please contact us -


Marketing at Retail Events

Our events feature a varied program throughout the year where you can listen to speakers from big name retailers, brands, and leading P-O-P supply companies on industry best practice and the latest innovations. Come along, and take part in discussions on the big issues and to connect with other industry professionals. We also offer Emerging Market Immersion Experiences, to gain insight into the lesser known area of this markets unique relationship with retail.

Find out more about POPAI events



Technical Guides

Our technical guides cover a variety of manufacturing, design and development issues from print to plastics - all available as free downloads for members. 

Download technical guides