GLOBAL RETAIL TRENDS REPORT - SHELF TO SOFA by GDR CREATIVE INTELLIGENCE

The post-purchase customer experience should not be an afterthought, or a token gesture after the money has gone into the till. Research by IBM Institute of Business Value has shown that the post-purchase experience can make or break a shoppers’ relationship with a retailer, and that it has enormous potential to shape perception of a brand long after the transaction has taken place.

Discover a number of innovative case studies in GDR Creative Intelligence's latest Global Retail Trends Report exclusive to POPAI Members.

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