South africa’s connected commerce SHOPPER INSIGHTS by Nicholas Barrett

CONNECTED COMMERCE-GLOBAL NIELSEN SURVEY

•SA internet penetration 49%

•Survey polled 13,000 consumers in 26 countries

•Internet users who agreed to participate

•Quotas for age and gender

•Weighted to be representative of internet consumers

•Behaviour of respondents with online access and not overall consumers

•77% of respondents have made an online purchase in the previous 6 months

•23% of respondents performed online shopping activities, but not made a purchase

•61% of respondents are mostly responsible for FMCG shopping in their household

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