Is e-tail therapy the new retail therapy? by Nicholas Barrett



Omni-channel is the new reality, and retailers need to think differently.

Consumers aren’t just “showrooming”—browsing in store and buying online. They’re also “webrooming”—going online and buying in stores.

Cross-border e-commerce is a growing phenomenon.

Credit card (53%) and digital payment systems (43%) are most commonly used, but online payment practices vary widely around the world.

Online strategies should emphasize differential advantages such as convenience, assortment and value.

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